I saw a full-page ad in the Wall Street Journal for LifeLock one morning and almost dropped me teeth. They’re the identity theft protection company with the CEO who publishes his social security number. Short commercials and sound bites don’t always give you the information you’re looking for to make a decision about whether LifeLock is for you. So here’s a bit of research for you.
With all the data and security breaches that have happened in the past, there’s a good possibility that your identity has already been compromised in some way and you just don’t know it yet. So far in 2008, it’s been a year that has already broken records on the number of these breaches. From colleges, universities, corporations, local shopping stores, mortgage lenders to even attorney’s offices – they have all lost personal information in some way or another.
The short answer to that is ‘yes’. They have over a million members and of those, only 105 have had to use LifeLock’s services to fix a problem. That’s 1 in 10,000 – way lower than non-LifeLock members. The best part of this scenario is that Life Lock did the work to restore the identities of the affected members. Todd Davis, LifeLock CEO, feels confident enough to publish his social security number because he knows an identity thief isn’t going to get very far with stealing his identity.
How Much Does LifeLock Cost?
If you go directly to LifeLock.com, it will cost $10 a month or $110 a year. But they want you to get the best deal around and so if you use a promotion code for LifeLock, your membership is only $9 a month. Plus you get your first 30 days totally free to try it out. If you prefer, you can save even more by taking an annual membership for only $99. That works out to $8.25 a month. Children up to age 16 can also be covered for only $22.50 a year or $2.25 a month.
Not having identity theft protection isn’t an option for me. I’ll happily give up a couple of Starbucks a month to cover my costs. Now I don’t have to worry about all the places that have my social security number and other info.
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