Types Of Backlinks That You Can Use To Promote Your Website
Types of Backlinks
Now that we understand what backlinks are, we will start examining the types of backlinks that are available to us. The idea of a solid backlinking strategy is to use a diversity of sources from which to point these links to your site. Also, remember to use your primary keyword as anchor text in the links pointing at your website. Don’t use your primary keyword for ALL of your backlinks, but use it about 70% of time and then use secondary keywords the rest of the time. When you do this, you will get the absolute best benefit from these types of backlinks.
Types of Backlinks – Article Marketing
Probably the oldest and most popular backlink type comes from article marketing. Simply put, this is where you write an article about the subject matter of your website and place a link in the article or author information box that points back to your website.
Many experts believe that this type of marketing is no longer effective. While the overall effectiveness of article backlinks has reduced over last few years, there is still some value in having a few links from articles. What’s important is using the best article sites who will post your article. By far the most prominent article site is http://ezinearticles.com. Another good one is http://www.goarticles.com.
Types of Backlinks – Social Bookmarking
Social bookmarking is one of the newer, yet easiest ways to get some quick links to your site. The way they work is that you open an accounts on social bookmarking sites and they will allow you to “bookmark” your favorite webpages and save them in your account with the click of a button. This bookmark is a backlink to that particular site.
Social bookmarking has two very big advantages. The first advantage is that they will get your websites and webpages indexed very quickly. The second advantage is that they can go viral which COULD result in thousands of links overnight. The reason is that social accounts allow you to accumulate hundreds of friends which you can share your links with. If you can persuade them to share them with their friends and so forth – then it can grown like crazy
Social bookmarking also has two weaknesses. The first is that these types of backlinks don’t have as much “sticking power” as other types of backlinks. Meaning that they may not exist after a few months, unlike article marketing links which could last forever. The second weakness is that they can be VERY time consuming. This is why you need to use tools. They are two tools that are used FAR MORE than others.
A great FREE social bookmarking tool is OnlyWire. When you open an account at this site, you will see dozens of social bookmarking sites that work with the OnlyWire software. You then go and open accounts with each of these sites and then enter your login information in your OnlyWire account. After your accounts are set up in your OnlyWire account, you will be able to bookmark any webpage at ALL those sites with only one click. This means that each click gives you 20-30 instant backlinks!
If you can afford it, the best social bookmarking tool out there is BookMarking Demon. This piece of software allows you to set up hundreds of social bookmarking accounts. Then you can enter your website and the software will scan ALL pages at your site. Tell it to bookmark each page once on each social site and BookMarking Demon will set it up and track it for you – UNBELIEVABLE!!
In our next lesson, we will examine some more types of backlinks …